AIR FRANCE X CLARK

Air France has been a proud sponsor of the "Montréal en Lumières" Festival for the past 15 years, whose objective is to promote the diversity of Montreal's culinary scene in a festive and convivial setting.

Advertiser

Air France

Objectives

Air France aims at associating its brand to gastronomy, culinary art and tableware.

Target

25+

Influencers

13 Canadian Influencers: Food, Lifestyle, Sport

Strategy

Usually, trips start at the airport. Not this time!

For this culinary journey, an Air France flight attendant went directly to the influencers' homes to provide them with a two-layered, unique gastronomic experience powered by Air France.

1. Layover 01 - Business Class Breakfast 🥐

Influencers were pleased to wake up with a classic French Business Class breakfast. The breakfast included two special Boarding Passes to Air France's "Bonnes Tables".

2. Layover 02 - Dinner at Air France's "Bonnes Tables"

Influencers were offered the unique opportunity to enjoy an exclusive dinner concocted by a European or Asian chef, two destinations offered by Air France from Montreal's airport.

Influencers also offered their community the chance to win a pair of flight tickets to discover France, Portugal, or Asia and their associated cultures, and gastronomies.