ATTITUDE X CLARK

CONTEXT

ATTITUDE is a Quebec-based company offering natural body and household care products with minimal impact on our planet and families. They recently launched their new line
of deodorants, “Super Leaves''. Their plant and mineral-sourced ingredients and aluminum-free formulation make these deodorants truly effective. Plus, their revolutionary cardboard packaging is fully biodegradable and helps reduce our consumption of single-use plastic. We guided Attitude through their first influencer campaign in Quebec!

ADVERTISER

Attitude

GOALS

Awareness & Promotion : Publicize the new
“Super Leaves” range of deodorants and promote the products as effective and responsible alternatives on the Quebec market. Invite consumers to test
to adopt the products.

TARGET AUDIENCE

25-45 year olds

INFLUENCERS

11 Quebec influencers enabling a possibility
to reach out to an open and aware target audience.

PIECE OF CONTENT CREATED

1.3 M

IMPRESSIONS

744.8K

REACH

2.61%

ENGAGEMENT RATE

STRATEGY

We have designed a three-part strategy.

Step 1

A set of stories to get
to know each other

We have prepared boxes containing the range of ''Super Leaves'' deodorants as well as other natural elements. This enables the creation of quality aesthetic content while following the campaign’s common thread. Profiles shared their unboxing experience
and highlighted the product's strengths while applying it.

Step 2

Presenting the product through
a 3-image carousel

The profiles gave their first thoughts on the product after a few days of application. Published as a 3-image carousel, the presentation showed each profile in an indoor world of well-being, surrounded
by natural elements.

Phase 3

Open up a discussion regarding Quebec’s consumption habits

The second and last publication revolved around the idea
of reflection, in terms of both visual and editorial staging.
The profiles then opened a discussion with their community
through an examination of their own consumption habits.