BAYARD JEUNESSE X CLARK
Bayard Jeunesse Canada, a leader in youth press, called on Clark Influence
to promote its rich catalogue of educational magazines and digital books
for children aged 1 to 18. During the year, Clark Influence carried out 3 campaigns to mark the brand's high points: Back to School, Black Friday
and Christmas. Bayard was able to collaborate with content creators
and childcare professionals.
Advertiser
Bayard Jeunesse Canada
Objectives
Developing emotional attachment to the magazines published by Bayard Jeunesse Canada. Expanding Bayard Jeunesse Canada's digital communities. Increase magazine subscription sales
Target
30 - 50 years
Influencers
8 influencers Mothers and Education Professionals
Strategy
In order to meet these activation needs, Clark Influence has naturally proposed content strategies that are tailored to the highlights.
1. Nostalgic, inspiring and descriptive content to develop emotional attachment to the brand.
2. Content in the form of "contests" to create commitment and increase the brand's digital communities.
3. Stories that share a redirect link to Bayard's website so that the audience can benefit from discounts.
4. Christmas atmosphere content to encourage reading time with the family.
+ 419K
OF TOTAL IMPRESSIONS
+ 194K
PEOPLE REACHED
160K
VIEWS ON IG STORIES
+ 6.58%
OF ENGAGEMENT
RATE
Back to School Campaign
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Black Friday Campaign
Christmas
Campaign
Influencers
Lucie-Rose @lucierosel
Karine @karinepothieryt
Marja @parfaitemamanimparfaite
Karolann @karolannrobinson
Marie-Josée @meres.testeuses
Virginie @virg_roy
Anabel @maman_heureuse1
Trois filles autrement @troisfillesautrement