BELVEDERE X CLARK

CONTEXT

Belvedere is the story of Polish rye and purified water, distilled by fire. A sophisticated craft revealing all of rye's exceptional taste and character, with fire acting as a key element in this unique distillation process. This is the story and craftsmanship Belvedere shares through an influencer campaign orchestrated around these 3 elements.

ADVERTISER

Belvedere Vodka
x Charton Hobbs

GOALS

Being renowned & esteemed

TARGET

20-34 year olds

INFLUENCERS

9 Instagram creators: Photography, Travel, Lifestyle, Food styling

+ 17%
IMPRESSIONS VS THE OBJECTIVE

7%
COMMITMENT
RATE

STRATEGY

A senses and emotion-based creative strategy highlighting Belvedere vodka's 3 key elements: Polish rye, purified water and fire distillation. High quality content and an editorial approach based on intimacy, conviviality and reconnection with nature, building up craze for the product. #MadeWithNature

campagne marketing d'influence belvedere x clark

This strategy was lead by 3 groups of influencers across Canada: Lifestyle travellers, professional photographers and directors, and talented food stylists.