CIVIC & SOCIAL ENGAGEMENT
INFLUENCER MARKETING
Would you like to generate engagement for your organization, foundation or NGO with influencer marketing?
Our Mission Is to Spread the Word
In the non-profit sector, communication is essential to reach people, raise awareness and generate engagement. Influencer marketing is a powerful tool that allows organizations to build a closer relationship with their audience.
Through their unique personality and message, content creators have gained their followers trust which allows them to be considered as peers. This type of connection contrasts with traditional media figureheads who tend to have a more distant relationship with their audience.
73% of those surveyed say they have changed their mind or perspective after being exposed
to an influencer’s content
Source: Digital Canada 2023 : A Study by Ressac and Leger 2020
CLARK IS COMMITTED TO YOUR CAUSE
With the ability to track down the best opportunities, Clark can help your organization, foundation or NGO reach its target audience. Our specialists start by conducting an in-depth
analysis of the market and trends on social networks. Based on the data collected, our team then selects the platforms, trends and talent that align with your goals for maximum impact.
Consumer Surveys
Competitor Monitoring
Digital Trends
Digital Strategy
Broadcasting Strategy
Storytelling
AMPLIFYING YOUR MESSAGE WITH INSPIRING VOICES
To effectively communicate your messages across all platforms Clark selects the most relevant talent based on their personal commitment, community profile and overall message. Our
primary goal is to find the voices that will raise awareness while maximizing your engagement.
Content Creation
Media Amplification
Identification of Key Opinion Leaders
Relationship Management
Content Strategy
COMMUNITY, ACTION AND AWARENESS
By implementing an influencer marketing campaign, Clark will help you promote your cause effectively and authentically. Selected influencers will highlight your non-profit sector by creating content that is relevant and accessible to your target audience.
STARTING A CONVERSATION
Through influencer marketing, organizations can enlist spokespersons who have a strong bond with their community and can make a constructive impact on it. This trust allows interactions with the public to feel organic and natural which offers a significant advantage over traditional marketing methods.
COLLECTING DONATIONS
Influencer marketing is not only about increasing awareness and fuelling discussion, it can also help raise donations for your cause! Many fundraising campaigns have been very successful, thanks to the resources available on social networks and content creators’ considerable influence.
BABYBEL
2020
+5000
PEOPLE SAID THEY'VE MADE A DONATION
+800K
TOTAL ENGAGEMENT
+25%
