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Code Of Ethics:
Guide to responsible influencer marketing practices

FOR CONTENT CREATORS AND INFLUENCERS

Social Responsibility and Ethics in Influencer Marketing:
The Future of Content Creation 

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With the advertising landscape in full flux, influencer marketing has taken the lead and completely changed the game. Brands and influencers are now joining hands to bring originality to their campaigns. However, riding this wave of excitement has its downside: some influencers opted for questionable or not-so-transparent approaches, leading to serious ethical dilemmas.

 

The solution to this challenge lies in Clark’s Code of Ethics. Tailored to accommodate industry shifts and promote transparency, this code benefits both brands and content creators. Get ready to collaborate responsibly as you follow our three core approaches!

The future of influence lies in the creation of authentic, responsible, and environmentally respectful content.

​

Want to be part of this new wave of committed content creators? Follow the steps here 👉

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Our ethical code is crafted to inspire content creators and influencers towards a more ethical, transparent, and accountable approach. Join us on this mission and delve into our three core principles for responsible influence: transparency, ethical conduct, and sustainability.

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1. Authenticity
2. Ethics
3. Sustainability

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Transparency

The values of a committed creator

  • What’s UGC?
    UGC is a unique, brand-specific format created by customers and UGC creators which offers a fresh way to genuinely engage with the audience. This format is a dynamic marketing tool that can take many forms such as images, videos, reviews, testimonials and even podcasts, whether on social media or other channels.
  • Why UGC?
    UGC allows you to create more creative and engaging content to supply your various platforms, while establishing an authentic relationship with your consumer. It also allows you to produce ads with content that is 5X more relevant and compelling than traditional advertising
  • Creator Selection
    We have a network of talented individuals who are experts in their field and with whom we have close relationships. We make a point of surrounding ourselves with driven, passionate people who know how to make your brand stand out authentically and we’re always on the lookout for up-and-coming profiles.
  • We Specialize in UGC
    Clark is an influencer marketing agency with expertise in creative content creation. With our specialisation in this sector and our vast network of talent, we know exactly where to find the personalities who embody your message and your values.
  • What Differentiates a UGC Creator From an Influencer?
    The UGC creator and the influencer are both in demand for their creativity, their expertise and the quality of their content. However, the influencer is subject to compliance with a client brief including key messages to be communicated and a visual framework to be respected, whereas the UGC creator has carte blanche as to the angle to be adopted. They do not have to approve their content before it is put online on their social platforms.
  • What’s the Cost of a UGC Campaign?
    Our team will develop a tailor-made strategy for you, depending on your goals and needs. Contact us to find out more!
  • Which Platforms?
    Instagram and TikTok. All other platforms are available on request.

Are authenticity and honesty major priorities
for you?

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Ethical Conduct

The values of a committed creator

  • What’s UGC?
    UGC is a unique, brand-specific format created by customers and UGC creators which offers a fresh way to genuinely engage with the audience. This format is a dynamic marketing tool that can take many forms such as images, videos, reviews, testimonials and even podcasts, whether on social media or other channels.
  • Why UGC?
    UGC allows you to create more creative and engaging content to supply your various platforms, while establishing an authentic relationship with your consumer. It also allows you to produce ads with content that is 5X more relevant and compelling than traditional advertising
  • Creator Selection
    We have a network of talented individuals who are experts in their field and with whom we have close relationships. We make a point of surrounding ourselves with driven, passionate people who know how to make your brand stand out authentically and we’re always on the lookout for up-and-coming profiles.
  • We Specialize in UGC
    Clark is an influencer marketing agency with expertise in creative content creation. With our specialisation in this sector and our vast network of talent, we know exactly where to find the personalities who embody your message and your values.
  • What Differentiates a UGC Creator From an Influencer?
    The UGC creator and the influencer are both in demand for their creativity, their expertise and the quality of their content. However, the influencer is subject to compliance with a client brief including key messages to be communicated and a visual framework to be respected, whereas the UGC creator has carte blanche as to the angle to be adopted. They do not have to approve their content before it is put online on their social platforms.
  • What’s the Cost of a UGC Campaign?
    Our team will develop a tailor-made strategy for you, depending on your goals and needs. Contact us to find out more!
  • Which Platforms?
    Instagram and TikTok. All other platforms are available on request.

Creators who embody loyalty, respect,
and integrity sign the Code of Ethics.

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Sustainability

An eco-responsible approach begins with awareness of the emissions of CO2 generated
by our activity or our travels.

The values of a committed creator

  • What’s UGC?
    UGC is a unique, brand-specific format created by customers and UGC creators which offers a fresh way to genuinely engage with the audience. This format is a dynamic marketing tool that can take many forms such as images, videos, reviews, testimonials and even podcasts, whether on social media or other channels.
  • Why UGC?
    UGC allows you to create more creative and engaging content to supply your various platforms, while establishing an authentic relationship with your consumer. It also allows you to produce ads with content that is 5X more relevant and compelling than traditional advertising
  • Creator Selection
    We have a network of talented individuals who are experts in their field and with whom we have close relationships. We make a point of surrounding ourselves with driven, passionate people who know how to make your brand stand out authentically and we’re always on the lookout for up-and-coming profiles.
  • We Specialize in UGC
    Clark is an influencer marketing agency with expertise in creative content creation. With our specialisation in this sector and our vast network of talent, we know exactly where to find the personalities who embody your message and your values.
  • What Differentiates a UGC Creator From an Influencer?
    The UGC creator and the influencer are both in demand for their creativity, their expertise and the quality of their content. However, the influencer is subject to compliance with a client brief including key messages to be communicated and a visual framework to be respected, whereas the UGC creator has carte blanche as to the angle to be adopted. They do not have to approve their content before it is put online on their social platforms.
  • What’s the Cost of a UGC Campaign?
    Our team will develop a tailor-made strategy for you, depending on your goals and needs. Contact us to find out more!
  • Which Platforms?
    Instagram and TikTok. All other platforms are available on request.
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Are you involved and informed?

📕 📣 

Learn more about responsible influence with Clark’s Guidelines for Best Practices and stay up-to-date with advertising standards in the field of influence by downloading the Disclosure Guidelines.

The Code of Ethics is reviewed annually by an Influencer Marketing Ethics Committee of creators, agents, agencies, brands, lawyers, NPOs, and public institutions.

Are you a critical thinker keen to help the influence sector evolve towards more ethical practices?

An initiative of

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Supported by

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Amplified by

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ASHMIN
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Content creators,
would you like to get involved?

Nobody's perfect, not even us! We're working to improve every day. Got critiques? We love them! Slide into our DMs or email us at info@clarkinfluence.com. Let’s grow together!

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