#DominosChallenges

To promote its new app and its national offer of "1 free margherita pizza for every €20 spent on the app", Domino's Pizza asked Clark Influence to define and coordinate an influencer strategy on TikTok. Our goal : to carry out push downloads, encourage existing customers to migrate to the app and recruit new customers.

THE GOAL

To promote its new app and its national offer of "1 free margherita pizza for every €20 spent on the app", Domino's Pizza asked Clark Influence to define and coordinate an influencer strategy on TikTok. Our goal : to carry out push downloads, encourage existing customers to migrate to the app and recruit new customers.

ANNOUNCER

Domino’s Pizza

OBJECTIVE

Increase awareness and the number of downloads of the Domino's Pizza app by promoting the "1 free margherita pizza for every €20 purchased on the app" offer.

TARGET

18-34 year-olds who like fast food and entertainment.

INFLUENCERS

12 influenceurs humour

STRATEGY

A fan of 2.0 challenges, Gen Z/Y turn to TikTok to meet their need for escapism, allowing humorous content to generate the most interaction and performance on the platform. And what if a good dose of humor and a dash of challenge could finally set Domino's Pizza apart from its competitors and help it promote its offer to this generation?

As part of this campaign, 12 influencers
with a penchant for humorous content were activated to bring the #DominosChallenges
to life. The principle is simple: influencers, alone or accompanied by their friends, set themselves challenges based on the order placed at Domino's Pizza to challenge themselves and liven up their evening! The program includes challenges of skill, speed
and strategy, based on the essence of TikTok's challenges, remixed with a Domino's Pizza twist.