FAMILIPRIX
X CLARK
CONTEXT
Familiprix is a chain of Quebec pharmacies with nearly 400 locations across Quebec and New Brunswick owned by affiliated pharmacy owners. For the past year, Clark has been assisting Familiprix with in-store sales promotions
and health/beauty campaigns.
ADVERTISER
Familiprix
GOAL
Increase in-store sales. Convey appropriate
health/beauty messages.
TARGET
25 - 55 year olds
INFLUENCERS
Lifestyle, Travel, Family, Beauty
STRATEGY
Throughout the year, Familiprix shares with Clark Influence specific products and a main idea they wish to promote.
Clark then imagines content to be shared on social media and blogs in order to increase community interest
for Familiprix stores and their message. Forming long-term relationships allows Familiprix to successfully
maintain a strong bond with creators, and for those creators to promote content that is meaningful to their community and Familiprix.
+ 3.7M
TOTAL IMPRESSIONS
+ 2M
EFFECTIVE REACH
+334
CONTENT CREATED
+ 1.7M
IG STORY VIEWS
"TRAVEL HEALTH" CAMPAIGN
"SOLAR" CAMPAIGN
"ECZEMA" CAMPAIGN
“HOLIDAY TIME” CAMPAIGN
Influencers
Andree-Anne Blais @aablais
Karolann Robinson @karolannrobinson
Caffeine Mum @cafeine_mom
Lucie-Rose @lucierosel @lucierosel
I am a mom @jesuisunemaman
Sophie BB Jet Lag @bb_jetlag
Easy Planet Travel @easyplanetravel
Chloe dumont @chloedumont
Lucie-Rose Levesque @lucierosel
Kimberly Denis @beurl
Catherine gosselin @ c.gosselin
Trudy Simoneau @itstrudys
Sarah Couture @sarahcout