Innovative content
A London Underground station getting a makeover with a giant Maybelline mascara – ring any bells?
Or how about Jacquemus bags rolling through the streets of Paris?
These campaigns generated a LOT of buzz. Some social media users were eager to see these installations with their own eyes, only to realize they were fictional, crafted in the imagination of brands and brought to life by 3D artists.
This new marketing trend has a name: FOOH or Fake Out Of Home.
Faux Out
Of Home
INNOVATION, VIRALITY, CREATIVITY
When the virtual enhances the real
What is it exactly?
Fake Out Of Home (FOOH) is an advertising approach that merges creativity, digital innovation, and stunning realism. Unlike traditional OOH, FOOH doesn’t require expensive physical locations but instead simulates captivating and immersive experiences using augmented reality, 3D, special effects, or CGI
(Computer Generated Imagery).
FOOH involves integrating fictional CGI elements into real-world footage and distributing short videos of these creations on social media. By playing with illusion and the “wow” effect, FOOH immerses your audience in a spectacular universe… almost too good to be true. That’s the key to its success: creating doubt to spark engagement! Today, brands are embracing this format to adopt a lighter, more impactful storytelling approach. Aligned with the trend of snackable content, it’s the perfect way to announce a new product/ service, promote an event, or simply boost your brand’s visibility.
Why choose FOOH?
A powerful tool
for exponential results
FOOH turns your boldest ideas into viral and engaging campaigns.
With its spectacular visual potential, it grabs attention, sparks curiosity, and spreads rapidly across social media.
With this format, you can:
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Create nearly impossible scenarios in real life that defy imagination.
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Effectively target your consumers with tailored strategies designed for digital platforms.
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Maximize your ROI with visually impactful and cost-effective campaigns.
The Clark Influence expertise
At Clark Influence, we excel at combining storytelling and digital technologies to design FOOH campaigns that leave a lasting impression. From creative concepts to final production, our experts guide you every step of the way to transform your ambitions into a memorable campaign.
Here’s how we can help:
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Have an idea? We enrich it with your goals and craft a custom strategy to make your brand stand out.
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We design creative concepts and visuals that will captivate on social media while staying true to your brand’s identity.
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We collaborate with specialists in CGI, 3D, and visual effects to bring your ideas to life and create spectacular content.
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Once your campaign is launched, we analyze its performance to maximize its impact and adjust as needed.
A selection of Clark's creations
