LIBERTÉ X CLARK

CONTEXT

The legendary Liberté yogurt brand called upon Clark Influence to assist them in their influencer marketing strategy and for the launch of their new products. Dairy-free, caramel, plain, creamy, liquid, protein, there's a Liberté yogurt for everyone. Inspired by the Statue of Liberty, the brand makes exceptional products from simple, fresh ingredients. Led by passionate and creative artisans, Liberté has always been guided by quality and integrity. Constantly reinventing itself with in innovations such as kefir and Greek yogurt or launching unique flavors; this is what guides the brand today.

ADVERTISER

Liberté Canada
(General Mills Canada)
X Cossette Media

GOALS

Awarness: to make known the Liberté products and innovations and to increase the familiarity of the sub-brands.

TARGET

25+ years

INFLUENCERS

+ 30 Foodie, Lifestyle, Family influencers

+ 250

CONTENTS CREATED

18 exclusive recipes

+ 15 M

IMPRESSIONS

+ 2 M

STORY VIEWS 🎉

PRODUCTS
HIGHLIGHTED 🍦

STRATEGY

How did we support Liberté in promoting their products through an influencer marketing strategy? For each activation, the content creators created delicious recipes around Liberté products, mixing textures and flavours. These posts were shared on their social media channels and helped increase brand awareness and audience engagement. Liberté invites different influencers for its campaigns depending on the product highlighted in order to diversify the content and broaden its target.

The strategy varies depending on the product and the target. Below is an example for the Dairy Free Liberté.

STEP 1

Influencer recruitment strategy

We selected influencers with a good reputation in Canada in the field of cooking with an interest in vegetarian or vegan food. These
4 influencers are known for their expertise in creating bright, original recipes. For geographic distribution, we had Loounie in French-speaking Quebec, Choosing Chia for English-speaking Quebec, Emily Von Euw in British Columbia and Two Spoons in Ontario.

STEP 2

Content strategy

To highlight the 3 flavors of Dairy free Liberté products, we asked the influencers to create different types of content: develop sweet or salty recipes (Liberté vegan carriage, carrot cake, chia pudding, etc.) editorialized in blog posts in order to work on the referencing of the brand.

STEP 3

Amplification strategy

In order to obtain a maximum of impressions and reach, we added an amplification portion to the campaign where each publication was amplified for a week to a targeted audience in Canada.