top of page
Header_NBA Paris Game_ClarkInfluence.jpg
Logo_NBA Paris Game_ClarkInfluence.png

INFLUENCER MARKETING CAMPAIGN
NBA EUROPE X CLARK INFLUENCE

For the 3rd time, the NBA has packed its bags for Paris in a game between the Cleveland Cavaliers and the Brooklyn Nets.

 

The NBA Paris Game is the only time you can see Tony Parker chatting to Kylian Mbappé. A few seats away, David Beckham and Ronaldo Nazario can be seen talking about their old memories. On the other side of the court you can see Pharrell Williams and his big hat, a few seats away from the elite of French YouTube: Lena Situations, Mister V, Squeezie, Mastu and Joyca sharing a sports moment together.

 

This delocalisation of the famous league to our capital once again proves that basketball has made a comfortable place in Europe, and more particularly in France. Let's go behind the scenes of this unforgettable event, highlighted by celebrities, content creators and basketball fans !

ADVERTISER

NBA Europe

OBJECTIVES

Awareness / Conversion

TARGET

Sport, Basketball, Large Public

INFLUENCERS

19 Sport & Lifestyle profiles

S3_NBA Paris Game_ClarkInfluence.jpg

STRATEGY

During this week, NBA Europe had three objectives:

 

1. Raise awareness : Position the NBA Paris Games as the must-attend sports, fashion and lifestyle event of the start of 2024 in Europe.

 

2. Fan Engagement : Engage basketball fans with NBA House

 

3. Conversion : Boost account creation on the new NBA ID France website. To achieve this, Clark Influence has put together a schedule of activities and a series of activations for our 19 creators.

ACTIVITIES

MONDAY

Attend an event at Brooklyn Pizzeria and meet WNBA player Sabrina Ionescu

TUESDAY

- Meet Brooklyn Nets player Mikal Bridges at the NBA Store

- Attend team practice for both teams

WEDNESDAY

- Discover NBA House and all its activities

- Take part in a private shooting session with Tony Parker on the Paris Game court at the Accor Arena

- Attend a Tribute to Notorious BIG concert organised by the Brooklyn Nets

THURSDAY

Walk the red carpet and watch the NBA game

ACTIVATIONS

Activité 01_NBA Paris Game_ClarkInfluence.jpg

LIVE TWITCH EVENT FEATURING NBA PLAYERS, CELEBRITIES AND CREATORS

1. The organisation of a unique live event on Domingo's Twitch channel which allowed us to see some unique moments :

- Tony Parker in his shirt winning a game of HORSE on a mid-court shot against an NBA player

 

- InoxTag, Stéphane Ashpool, Aurélien Giraud, Lonni and Zack Nani battling it out on knockout game. - Totoche and Rookicks giving their all in a 1-on-1.

 

- Théo Juice and Prime shooting 3pts under the eyes of one of the best shooters of all time, Sabrina Ionescu.

FROM NETFLIX TO NBA HOUSE

2. Valentin Kretz was invited to "sell" NBA House, a brand new experience and basketball area for fans at Carreau du Temple.

Activité 03_NBA Paris Game_ClarkInfluence.jpg

A EUROPEAN AMBASSADOR PROGRAMME

3. The activation of a programme of 5 European ambassadors (Turkey, United Kingdom, Italy, Greece, Germany) each proudly representing the basketball culture in their country! Our European creators had the opportunity to take part in activities and play a game on the official court at the Accor Arena with Moët Hennessy.

A PARADE OF STARS ON THE RED CARPET

4. Supporting the NBA in managing invitations for celebrities, talent and influencers for the red carpet and the game. We were able to see such stars as Kylian Mbappé, David Beckham, Pharrell Williams, Ronaldo, Tiakola, Squeezie, Mister V, Léna Situation, Paola Locatelli and many others...

Activité 04_NBA Paris Game_ClarkInfluence.jpg
Activité 05_NBA Paris Game_ClarkInfluence.jpg

COMBINING FASHION AND BASKETBALL : A DEDICATED OPERATION FOR FOOTLOCKER

5. A customised influencer program combining fashion and basketball for Foot Locker, partner of the NBA Paris Games 2024.

GLOBAL CAMPAIGN

CONTENT

372

IMPRESSIONS

27M

REACH

21.8M

ENGAGEMENT RATE

15%

EMV

2.3M$

DOMINGO EVENT

CONTENT

89

IMPRESSIONS

11.9M

REACH

8.7M

ENGAGEMENT RATE

9%

EMV

259K$

Background_NBA Paris Game_ClarkInfluence_2x.jpg
Marketing d'influence - Contact

Have a project for us?

Let's talk about your business, plans and goals.

You will see, we are quite friendly!

bottom of page