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INFLUENCER MARKETING CAMPAIGN
NBA EUROPE X CLARK INFLUENCE

For the 3rd time, the NBA has packed its bags for Paris in a game between the Cleveland Cavaliers and the Brooklyn Nets.

The NBA Paris Game is the only time you can see Tony Parker chatting to Kylian Mbappé. A few seats away, David Beckham and Ronaldo Nazario can be seen talking about their old memories. On the other side of the court you can see Pharrell Williams and his big hat, a few seats away from the elite of French YouTube: Lena Situations, Mister V, Squeezie, Mastu and Joyca sharing a sports moment together.

This delocalisation of the famous league to our capital once again proves that basketball has made a comfortable place in Europe, and more particularly in France. Let's go behind the scenes of this unforgettable event, highlighted by celebrities, content creators and basketball fans !

ADVERTISER

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NBA Europe

OBJECTIVES

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Awareness / Conversion

TARGET

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Sport, Basketball, Large Public

INFLUENCERS

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19 Sport & Lifestyle profiles

STRATEGY

During this week, NBA Europe had three objectives:

1. Raise awareness : Position the NBA Paris Games as the must-attend sports, fashion and lifestyle event of the start of 2024 in Europe.

2. Fan Engagement : Engage basketball fans with NBA House

3. Conversion : Boost account creation on the new NBA ID France website. To achieve this, Clark Influence has put together a schedule of activities and a series of activations for our 19 creators.

ACTIVITIES

MONDAY

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Attend an event at Brooklyn Pizzeria and meet WNBA player Sabrina Ionescu

TUESDAY

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- Meet Brooklyn Nets player Mikal Bridges at the NBA Store

- Attend team practice for both teams

WEDNESDAY

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- Discover NBA House and all its activities

- Take part in a private shooting session with Tony Parker on the Paris Game court at the Accor Arena

- Attend a Tribute to Notorious BIG concert organised by the Brooklyn Nets

THURSDAY

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Walk the red carpet and watch the NBA game

ACTIVATIONS

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LIVE TWITCH EVENT FEATURING NBA PLAYERS, CELEBRITIES AND CREATORS

1. The organisation of a unique live event on Domingo's Twitch channel which allowed us to see some unique moments :

- Tony Parker in his shirt winning a game of HORSE on a mid-court shot against an NBA player

- InoxTag, Stéphane Ashpool, Aurélien Giraud, Lonni and Zack Nani battling it out on knockout game. - Totoche and Rookicks giving their all in a 1-on-1.

- Théo Juice and Prime shooting 3pts under the eyes of one of the best shooters of all time, Sabrina Ionescu.

see the replay here

FROM NETFLIX TO NBA HOUSE

2. Valentin Kretz was invited to "sell" NBA House, a brand new experience and basketball area for fans at Carreau du Temple.

view content here

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A EUROPEAN AMBASSADOR PROGRAMME

3. The activation of a programme of 5 European ambassadors (Turkey, United Kingdom, Italy, Greece, Germany) each proudly representing the basketball culture in their country! Our European creators had the opportunity to take part in activities and play a game on the official court at the Accor Arena with Moët Hennessy.

A PARADE OF STARS ON THE RED CARPET

4. Supporting the NBA in managing invitations for celebrities, talent and influencers for the red carpet and the game. We were able to see such stars as Kylian Mbappé, David Beckham, Pharrell Williams, Ronaldo, Tiakola, Squeezie, Mister V, Léna Situation, Paola Locatelli and many others...