POMMERY X CLARK
CONTEXT
Pommery champagne is delicate and lively, of heart and mind, which in all its finesse underscores the elegance of the aromas rather than their power.
ADVERTISER
PMA/LCC for Pommery
GOALS
Inspire Quebecers to drink Pommery champagne during the holiday season
TARGET AUDIENCE
25-55 years old
INFLUENCERS
9 influencers from Quebec
STRATEGY
How to enrich the holiday season with Pommery champagne? Content creators have imagined special holiday moments promoting this festive drink. As an aperitif or dessert, Pommery champagne will elight guests as proven
by chef @3couteaux who, for example, prepare a sabayon with Pommery brut royal. Exceptional moments portrayed through this campaign may also inspire other festive moments of the year.
+ 500K
TOTAL IMPRESSIONS
+43
CONTENT CREATED
FOR POMMERY
+ 3.58%
ENGAGEMENT RATE
CLIENT'S COMMENT
"Regarding Champagne sales, we were able to make the same figures as last year over the same period, which was unexpected given the situation and the fact that, according to SAQ data, the majority of customers did their holiday purchases in November early / December so before the campaign. The trend from March to November was negative and we are very happy that we were able to reverse it at the end of the year and we are convinced that the campaign played a big role. Beyond sales, we are also very satisfied with the quality of the publications and the choice of influencers and to have been able to make Pommery known to more Quebecers. "
Yara Salamé—Pommery brand manager
Influencers
Jean Rony @3Couteaux
Abeille Gélinas @Abeillegelinas
Alexandra Diaz @Diaz_alex
Julie du Page @Juliedupage
Léonie Pelletier @Leoniepelletier
Julie Étienne @Mademoisellejules
Michael Tozzi @Michaeltozzi
Rachel Cantin @Rachelcantin
Virginie Pilotte @VirginiePilotte