As the sun shines brighter, summer brings with it a festive atmosphere and an increased desire to unwind and enjoy refreshing drinks. For alcohol brands, this presents a prime opportunity to leverage the power of influencer marketing campaigns.
Embracing the Summer Vibe:
Summer is synonymous with outdoor gatherings, pool parties, barbecues, and beach vacations. Influencer marketing allows alcohol brands to align themselves with the carefree, social nature of the season. By collaborating with influencers who embody the summer vibe, you can create captivating content that showcases your brand's products in the context of memorable experiences. Influencers can share their summer adventures, cocktail recipes, and entertaining tips, amplifying your brand's association with the season.
Inspiring Authentic Social Proof:
When it comes to alcohol choices, consumers often seek recommendations and social proof. Influencer marketing offers a platform for alcohol brands to inspire authenticity and trust. By partnering with influencers who genuinely enjoy your brand's products, you can showcase real experiences and genuine recommendations. When influencers share their positive experiences with your drinks, their followers perceive it as a personal endorsement, increasing their inclination to try your products themselves.
Creative Mixology and Cocktail Culture:
Summer is a time for refreshing, Instagram-worthy cocktails and creative mixology. Influencer marketing campaigns provide a space to collaborate with influencers who are skilled in mixology and cocktail creation. These influencers can develop unique summer-inspired recipes featuring your brand's beverages, enticing their followers to recreate these refreshing concoctions. The visual appeal and creativity of these cocktail posts can attract attention, generate engagement, and inspire consumers to incorporate your products into their summer celebrations.
Showcasing Versatility and Pairings:
Influencer marketing campaigns allow alcohol brands to highlight the versatility of their products and showcase ideal pairings for summer occasions. By collaborating with influencers who specialize in food and beverage pairings, you can create content that demonstrates how your drinks can enhance the flavors of summer cuisines, barbecued delights, or picnic spreads. Influencers can provide recommendations and inspire their followers to enjoy your brand's beverages in various settings, further expanding the appeal and usage occasions for your products.
At Clark Influence, we love collaborating with wine, beer, and spirits clients. Here are 2 recent use cases of campaigns the #ClarkTeam enjoyed working on:
Belevédère:
This awareness campaign has been created around senses and emotion, highlighting Belvedere vodka's 3 key elements: Polish rye, purified water, and fire distillation. 9 influencers created high-quality content and an editorial approach based on intimacy, friendliness, and reconnection with nature, building up a craze for the product.
Double Vie
Arista, a division of A. commissioned Clark Influence to create an influencer campaign for the new Double Vie® rosé wine packaging. The objective was to promote the new packaging and generate sales for the 2022 summer season. To achieve this objective, Clark Influence imagined a two-phase strategy: Professional content creation for sponsored ad programming, followed by the sending of packages to influencers whose audience and interests were perfectly aligned with the brand's persona.
Raise a glass to summer success with influencer marketing! Contact our team of experts at Clark Influence today to discuss how we can create tailored influencer campaigns that elevate your alcohol brand and captivate your target audience. Let's make this summer one to remember!
Clark Influence, an agency of enthusiasts who will accompany you in carrying your messages on social networks
We will find the best content creators to be ambassadors for your business. We believe that the right profiles can give you more impact than a traditional media campaign.
If you would like us to find you talent that can embody your company's image through a turnkey local influencer marketing campaign: contact us! We would be delighted to send you a service offer: info@clarkinfluence.com.
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