Clark Influence x Canadian Women's Foundation: promoting safety with Awarepod

The AwarePod, a parody advertisement by the Canadian Women's Foundation, is pictured in this supplied photo. (Canadian Women's Foundation)

About The AwarePod

The AwarePod is the world’s first earbud designed specifically for women and gender-diverse people. Rather than following the industry standard of creating a pair of earbuds, the Canadian Women’s Foundation introduced a singular earbud.

Why? Because for a woman, girl, Two-Spirit, trans, or nonbinary person to feel safe, they’re often expected to keep one ear to the ground at all times.

The AwarePod symbolizes the countless precautions women and gender-diverse people take daily to stay safe. It wasn’t created to keep anyone safe but to spark conversation and highlight the need for systemic solutions to build safer communities and end gender-based violence.

How Clark Supported The AwarePod activation

At Clark Influence, we were thrilled to partner with the Canadian Women’s Foundation to amplify awareness for the AwarePod.

We executed an influencer campaign with five handpicked influencers from across Canada, who collectively created 12 impactful pieces of content featuring the AwarePod.

Additionally, over five influencers shared organic content highlighting the AwarePod after receiving it as a gift from the Canadian Women’s Foundation.

Each influencer was carefully selected to ensure the campaign resonated with diverse audiences in unique and meaningful ways.

Source: Canadian Women's Foundation

Results that highlight the campaign’s success

Influencers play a crucial role in awareness campaigns, leveraging the trust and loyalty of their dedicated audiences.

The response to the AwarePod campaign was overwhelmingly positive. Many people resonated with its message and were inspired to share their own experiences and stories about the precautions they take to feel safe.

• Organic Engagement Rate: +10% (The industry standard in 2024 was 1.85%

• Impressions: +1M

• Reach: +700,000

• Engagements: +12,000

Paid Influencers Involved:

• Kai Potts: https://www.instagram.com/ohkairyn/?hl=en 

• Fallon Farinacci: https://www.instagram.com/fallonfarinacci/ 

• Oorbee (AKA Aunty Skates): https://www.instagram.com/auntyskates/?hl=en 

• Musemo Handahu: https://www.instagram.com/misslionhunter/?hl=en 

• Ariana Joy Christie: https://www.instagram.com/arianajoychristie/?hl=en 

Free Gifting Influencers Involved: 

• Kelsey Ellis: https://www.instagram.com/healthy_with_kelsey/ 

• Hannah Sung: https://www.instagram.com/hannsung/ 

• Shauna Foster: https://www.instagram.com/sliceofshauna/ 

• Hillary LeBlanc: https://www.instagram.com/hillaryleblancmedia/ 

• Floli & Emma (AKA the.sisofficial): https://www.instagram.com/the.sisofficial/?hl=en

A meaningful partnership

We were proud of the campaign’s success. It not only introduced countless people to the AwarePod but also sparked vital conversations about the everyday safety measures women and gender-diverse people take.

By supporting initiatives like AwarePod, we’re proud to contribute to a broader movement for change. 

Together, we can build a world where everyone feels safe.

Visit awarepod.com to learn more about the AwarePod and visit canadianwomen.org to read more about what the Canadian Women’s Foundation is doing to make a difference. 

Clarkers who managed the campaign: 

Aisling Smyth, Project Director: aisling@clarkinfluence.com 

Kelsey Hammond, Project Manager: kelsey@clarkinfluence.com 

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Clark Influence : a team of passionate experts ready to amplify your message on social media.

Our team is always on the lookout for the most relevant profiles to design content and strategies tailored to each campaign. We firmly believe that a meticulous selection of creators can have a far greater impact than traditional media campaigns.

If you’re looking for creative concepts that reflect your brand’s identity through an influencer marketing campaign, contact us ! We’d be delighted to provide you with a proposal : info@clarkinfluence.com.