As the holiday season approaches, brands are excited to engage audiences through influencer marketing. However, the bustling season can lead to missteps that could potentially diminish campaign effectiveness. At Clark Influence, we understand the intricacies of holiday influencer campaigns and are here to guide you. Here are five common mistakes brands make when planning their holiday influencer marketing campaigns—and how to avoid them.
I. Rushing the Selection Process
Mistake: In the frenzy of the holiday season, brands often rush to choose influencers without thorough research.
Solution: Don’t underestimate the importance of evaluating influencers based on a number of key metrics. The influencer marketing landscape is constantly evolving and focusing on follower count, and even engagement rate does not give the full picture. With algorithms constantly changing, it’s important to review average video views, and paid performance but on top of this, a deeper dive into brand values and audience alignment is essential to assess the quality of interactions and the authenticity of the content.
II. Neglecting Clear Communication
Mistake: Failing to provide clear guidelines and expectations can lead to misunderstandings and subpar content.
Solution: Our team at Clark Influence helps brands create comprehensive briefs that outline campaign goals, key messages, deadlines, and desired aesthetics, without limiting creators’ imagination and creativity. We maintain open communication with influencers for feedback and clarification throughout the campaign, ascertaining everyone is on the same page and ensuring that brands are truly happy with the content created on their behalf.
III. Ignoring Audience Insights
Mistake: Brands sometimes overlook their target audience’s preferences during the holiday season, leading to mismatched campaigns.
Solution: We analyze previous campaign data to understand what resonates with your audience while also understanding the fast moving nature of the industry. By looking at historical data, comparing goals to previous campaigns and deep diving into current market trends, we work with you to ensure your campaign aligns with your key audience segments and their interests.
IV. Forgetting About Authenticity
Mistake: Many brands create overly promotional content that feels disingenuous to audiences, coming off too ad-like or scripted can be a turn-off and mean for lower engagement for your brand partnerships.
Solution: At Clark Influence, we like to think of brands and influencers coming together as a true collaboration or partnership. While of course, we understand the importance of communicating your key messages at a pivotal time, we highly encourage influencers and content creators to maintain their unique voice and creative style, blending their world with your brand to create something entertaining and insightful. This authentic approach fosters trust, which is crucial during the bustling holiday season when consumers are bombarded with ads.
V. Not Measuring Success
Mistake: Brands often neglect to set clear KPIs and measurement strategies to evaluate campaign success.
Solution: We believe in defining measurable goals upfront. These include, but are not limited to: engagement rates, average reach, conversion rates, or follower growth. Our analytics tools and help track performance and adjust strategies in real-time and post-campaign reporting can give valuable insights into learnings for future campaigns, improving outcomes and maximizing your effectiveness.
CONCLUSION :
By avoiding these common pitfalls, brands can create successful holiday influencer marketing campaigns that resonate with audiences and drive sales. At Clark Influence, we specialize in thoughtful strategy and genuine collaboration with influencers, leading to memorable holiday experiences for consumers. Let us help you make this holiday season a success!
Clark Influence, an agency of enthusiasts who know how to help you convey your message on social networks
We'll find the best content creators to act as ambassadors for your industry.
If you'd like us to find you the talent capable of embodying your company's image via a turnkey local influencer marketing campaign : contact us! : info@clarkinfluence.com.
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