In the summer of 2024, Revlon partnered with Clark Influence to promote the ColorStay™ Longwear Creme Color.
The goal ? To go beyond the usual promises by creating an authentic real-life scenario. We aimed to highlight a hair color that is both long-lasting and accessible, while also meeting the needs of women seeking effective and practical products.
A campaign led by a travel creator
Aurélie (@aureliestory), a travel and lifestyle content creator, was a natural choice for this collaboration. Her travel lifestyle represents a true challenge for any beauty routine, and it’s precisely this reality that strengthened the collaboration.
A true globetrotter, with sunny travels and poolside moments, her daily life offered the perfect setting to test the durability and effectiveness of the ColorStay™ Revlon hair color in demanding conditions.
With her long hair and a community of over 1.8 million predominantly female followers, Aurélie perfectly embodied the values of Revlon : boldness, practicality, and effectiveness. Her influence highlighted the brand and its product through a sincere approach..
Authentic content
A tailored content strategy allowed us to seamlessly integrate Revlon’s range into Aurélie’s daily life while staying true to her editorial style.
For Instagram stories, we opted for an educational tone. Aurélie applied her color while explaining the steps and highlighting the key benefits of the range : long-lasting color, ease of application, and the booster, perfect for refreshing the color weeks after application. This practical, travel-friendly product was naturally showcased during one of her trips in a hotel bathroom, reinforcing its authenticity and alignment with Aurélie’s world.
In addition, a Reel provided more inspirational content, following Revlon’s mantra #ÀVousdOser, with a bold vision of beauty. This content strengthened community engagement while blending seamlessly with Aurélie’s message of freedom and confidence.
By showcasing Revlon’s hair color in real-life situations, this campaign successfully reaffirmed Revlon’s promise : to enhance every hair with a product that is both effective and innovative.
Clark Influence, a passionate agency that will help you amplify your messages on social media
Our teams are constantly on the lookout for emerging profiles and trends, designing tailored content and strategies for each campaign. We believe that a creative strategy and a carefully selected group of creators can have a far more powerful impact than a traditional media campaign.
If you'd like us to come up with creative concepts that reflect your company's image through a turnkey influencer marketing campaign, get in touch with us at info@clarkinfluence.com. We would be happy to send you an offer.
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