Revlon Makeup x Clark Influence : a bold campaign for beauty

In 2024, Une Intuition entrusted Clark Influence with the mission of bringing Revlon Makeup back to the forefront of the beauty industry.

The objective : reach a younger audience, reaffirm its status as a trendsetting brand, and, most importantly, inspire women to dare with the mantra "#ÀVousdOser".

A selection of unique talents

Taking a fresh approach to traditional makeup campaigns, we carefully selected unique profiles that highlight not only the technical aspects and effectiveness of the products but also their versatility.

To bring this vision to life, we collaborated with three content creators with complementary profiles, each capable of inspiring and engaging their communities :

• Cristelle (@frenchtouchofmakeup) – A professional makeup artist whose expertise showcased Revlon’s star products, demonstrating their technical aspects and providing recommendations for the best ways to use them.

• Keiona (@keiona) – The winner of Drag Race France Season 2 and Mother of the House of Revlon, bringing transformation, artistry, and a fresh take on makeup.

• Lisa (@lisapapz) – A lifestyle creator with fashion inspirations, seamlessly blending beauty and style in content that reflects her unique aesthetic.

Together, they embodied the boldness and diversity of the campaign while shining a spotlight on Revlon's iconic ColorStay range.

Content that resonates

Each creator developed content that reflected their own personality and vision, resulting in an authentic and engaging storytelling experience around products like ColorStay Limitless Matte™ and ColorStay Brow Fantasy™.

Beyond showcasing the products, their posts sparked conversations—sharing makeup tips, generating enthusiastic feedback, and engaging their respective communities in meaningful discussions.

So, what were the results ?

With over 2.7 million impressions and an engagement rate of 3.4%, the campaign successfully captured attention and drove real interactions.

These results not only highlight the effectiveness of our strategy but also the growing interest in Revlon, making 2024 a standout year for the brand (pun intended 😉).

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Clark Influence : A team of passionate experts ready to amplify your brand on social media.

Our teams are always on the lookout for the right creators and emerging trends to craft impactful content and tailor-made strategies. We firmly believe that a creative strategy and a meticulous selection of influencers can drive far greater impact than a traditional media campaign.

If you’re looking for creative concepts to reflect your brand image through a turnkey influencer marketing campaign, get in touch! We’d be happy to send you a proposal : info@clarkinfluence.com.