RECETTES D'ICI X CLARK
Recettes d'ici is the Quebec media that offers recipe ideas to spice up the week's meals with a pinch of laughter
and creativity. Recettes d'ici has partnered with Clark Influence for its first 100% Tik Tok campaign.
Advertiser
Recipes from here
Objectives
Increase awareness
of Recettes d'ici among a young audience
Target
18-34
Influencers
12 Quebec Tik Tok influencers Foodie / Humorist / Lifestyle
Strategy
Creation of a surprise box in collaboration with the agencies Lg2 and Touché, including: Quebec cheeses, leeks, sweet potatoes, onions, cranberries and a protein (chicken or tofu). This surprise box was delivered to influencers to challenge them on the creation
of an original and inspiring recipe. The recipe was shared as a video on the Tik Tok platform. The Tik Tok videos were then relayed in Instagram stories to maximize the visibility and the impact of the Recettes d'ici campaign. The 3 best and most engaging recipes
were then shared on the Recettes d'ici website.
+1.7M
PRINTS
+13,97%
ENGAGEMENT RATE
+ 878K
REACH
+53
DEDICATED CONTENTS
TO RECETTES D'ICI
The surprise box 📦🌈
Creation of the TikTok in three phases
Phase 1
Discovery of the Surprise Box
and its contents
Phase 2
Realization of the recipe
Addition(s) 1 or 2 ingredients
to customize
Phase 3
Presentation of the final result
Tasting and comments
Influencers
Zozo Duval @zozoduval
Folks & Forks @folksandforks
Chloée Deblois @chlodeb
Olivia Leclerc @olivialeclerc1
Max L'Affamé @max_laffame
Mégane Martel @meganemartel
La Petite Bette @lapetitebette
Claudie Mercier @claudiemercier_
Mathieu Pellerin @mathieupellerin._
Aly Brassard @aly.brassard
Cindy Cournoyer @cindycournoyer
La Famille Ventura @lafamilleventura