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INFLUENCER MARKETING CAMPAIGN

Activation 01: 
Westwing challenges Alichuree to create
an original DIY piece

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INTRO

To thank her community, and for reaching 300k on Instagram, @alichureee collaborated with Westwing. 5 of the brand's vases were customized by the inspired creator, who gave them away to 5 lucky winners.

ANNONCEUR

Westwing

OBJECTIFS

Brand awareness and subscriber acquisition for the @westwingfr account

CIBLE

Women 18-34 yo

INFLUENCEURS

Alicia Martinez
@alichuree

2

CONTENT CREATED:
an Instragram carousel post and a reel

📸

338 100 

IMPRESSIONS

👀

8,57% 

ENGAGEMENT RATE

💖

+ 18 000

LIKES, SHARES, COMMENTS AND SAVES

❤️💬💾

STRATEGY

Alichuree received 5 vases from Westwing and, with her passion for decorating and Do It Yourself, she customized them in a unique way. The strategy took place in two stages : first, she shared the creative process through a publication throwing Westwing under the spotlight. A few days later, she published a contest on Instagram allowing her followers to win

the 5 vases, creating a greater interaction.

This approach enabled Westwing to reinforce its notoriety, while ensuring perfect consistency between its editorial line and this collaboration. As a result, this activation not only consolidated the brand's presence, but also helped strengthen the ties between Alichuree and its passionate decorating community.

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Activation 02: 
Use the creativity of Tiktok creators to highlight 3 Westwing products

INTRO

Glasses, a vase and cushions showcased by imaginative creators who know how to appeal to their respective communities to create interest.

ANNONCEUR

Westwing

OBJECTIFS

Increase brand awareness in France Increase the number of followers on the Tiktok  @Westwing account

CIBLE

25 yo and + Young professionals

5

CONTENUS CRÉÉS:Tiktok
et 1 story Instagram 

📸

399 614 

IMPRESSIONS

👀

5,2% 

TAUX D'ENGAGEMENT 

💖

+ 80 000

LIKES, PARTAGES, COMMENTAIRES ET ENREGISTREMENTS

❤️💬💾

STRATEGY

3 products for 3 creative ideas.

 

For Westwing glasses, Samy and Alie had the opportunity to treat themselves by creating original drinks that celebrate pop culture. While Samy was inspired by the film Avatar, Alie created her own version of the famous music by Taylor Swift's, Lavender Haze. Alicia's iridescent rainbow vase inspired her to create a plant aquarium, which created a very a relaxing content.

Finally, for Westwing cushions, a humorous content with Hanae who proposed to a stranger to have a pillow fight, the one who wins wins 10€.

INFLUENCEURS

Alicia Martinez 

Sami Loft

hanaeviolay

Marketing d'influence - Formulaire de contact

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