INFLUENCER MARKETING CAMPAIGN
Activation 01:
Westwing challenges Alichuree to create
an original DIY piece
INTRO
To thank her community, and for reaching 300k on Instagram, @alichureee collaborated with Westwing. 5 of the brand's vases were customized by the inspired creator, who gave them away to 5 lucky winners.
ANNONCEUR
Westwing
CIBLE
Women 18-34 yo
2
CONTENT CREATED:
an Instragram carousel post and a reel
📸
338 100
IMPRESSIONS
👀
8,57%
ENGAGEMENT RATE
💖
+ 18 000
LIKES, SHARES, COMMENTS AND SAVES
❤️💬💾
STRATEGY
Alichuree received 5 vases from Westwing and, with her passion for decorating and Do It Yourself, she customized them in a unique way. The strategy took place in two stages : first, she shared the creative process through a publication throwing Westwing under the spotlight. A few days later, she published a contest on Instagram allowing her followers to win
the 5 vases, creating a greater interaction.
This approach enabled Westwing to reinforce its notoriety, while ensuring perfect consistency between its editorial line and this collaboration. As a result, this activation not only consolidated the brand's presence, but also helped strengthen the ties between Alichuree and its passionate decorating community.
Activation 02:
Use the creativity of Tiktok creators to highlight 3 Westwing products
INTRO
Glasses, a vase and cushions showcased by imaginative creators who know how to appeal to their respective communities to create interest.
ANNONCEUR
Westwing
CIBLE
25 yo and + Young professionals
5
CONTENUS CRÉÉS:Tiktok
et 1 story Instagram
📸
399 614
IMPRESSIONS
👀
5,2%
TAUX D'ENGAGEMENT
💖
+ 80 000
LIKES, PARTAGES, COMMENTAIRES ET ENREGISTREMENTS
❤️💬💾
STRATEGY
3 products for 3 creative ideas.
For Westwing glasses, Samy and Alie had the opportunity to treat themselves by creating original drinks that celebrate pop culture. While Samy was inspired by the film Avatar, Alie created her own version of the famous music by Taylor Swift's, Lavender Haze. Alicia's iridescent rainbow vase inspired her to create a plant aquarium, which created a very a relaxing content.
Finally, for Westwing cushions, a humorous content with Hanae who proposed to a stranger to have a pillow fight, the one who wins wins 10€.
