In 2017, IGA opened the largest organic vegetable garden on a supermarket roof and launched the brand "Frais du Toit" : fruits and vegetables certified organic by Ecocert Canada and directly sold in grocery stores. To celebrate its 3rd year, IGA has invited personalities on its green roof to share a unique experience: a visit of vegetable garden with Tim Murphy from La Ligne Verte, a dinner with fresh ingredients picked on the roof, all this in a musical atmosphere cared by DJ Abeille Gélinas.
After the storm, the musical atmosphere was guaranteed by Abeille Gélinas
Facebook Live, Instagram Photos, Blog article, Videos : Each creator has its own expertise and platform to talk about the "Frais Du Toit" initiative
Results
A dinner that positions IGA as an innovative grocery store that is committed to offering consumer alternatives to its customers:
An overall engagement rate of 8%, well above industry benchmarks
+600K story views during the event
With Clark Influence, you allow your event to have a digital resonance on social media. If you would like to benefit from the power of influencer recommendation for one of your marketing activations, send us an email: info@clarkinfluence.com and we will be happy to send you a service offer.
Client : Sobeys (IGA)
Influencer Marketing Agency : Clark Influence
Event Agency : Cartier
Production : Urbania
Influencers : Abeille Gélinas, Na'eem Adam, La Petite Bette, Marie-Christine Proulx, Audrey Rivet, Sarah Babineau, Dinette Magazine, Jessie Nadeau, PH Cantin, Didi Lapi, Sansdrick Lavoie, Je suis une Maman, Chic Mom in the City, Josiane Stratis
Comments